At the end of October, 2017 the American jeans brand Lee had started the global campaign Scarlett Icon in which artists from the whole Europe participated. Sasha Unisex participated int the project in Russia.
The customized Scarlett jeans, production of the special print for t-shirts and also a release of the limited gift sets in 100 pieces became the result of the collaboration. Sets consisted of temporary tattoos, badges, patches, t-shirts and bags. It was possible to receive them during the promo purchasing the Scarlett jeans.