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Nike #madeof 2017
The collaboration was dedicated to the opening of the biggest Nike store in Europe. As a part of "You're Made of What You Do" campaign Sasha created several designs symbolizing girls qualities such as freedom, achievements, strength, battles, bravery, steel. Then Sasha made the arts alive with animation, and the guests of the opening event and Nike workouts could get them as pins, patches and temporary tattoos at tattoo and patch bars.

Nike #believeinmore 2017
Within the campaign, Sasha has created unique designs for t-shirts and sneakers, inspired by Moscow, sports, and beautiful sunset light - the color of the new Nike collection. In the area of customization at Nike flagship store, anyone could combine the designs to your taste, from 21 July to 10 August.
Believe in more
For the advertising shooting of the new campaign Nike invited Russian ambassadors: photographer and model Elena Sheidlin, designer and model Vsevolod "the North" Cherepanov, football player Ilya Zhigulev and tattoo artist Sasha Unisex.
Within the campaign Sasha also customized a pair of Nike Huarache, which was exhibited in the flagship Nike store, and created gifts for the guests of the festival Faces&Laces in Gorky Park. Everyone who came in white sneakers, coulg get the t-shirt and set of stickers with Sasha Unisex designs.

In the whole white world
In the whole white world
Made on